John's Weightloss Bread

Seven children John raised and nurtured through college, and each of them now had opportunities and comforts that John, himself, never had time to dream of. He never asked them for assistance, and they never offered it. This bothered him not at all, but the fact that each of them, in their own style, always gave him the bum's rush when he called and wanted a simple telephone visit.
John had just been given another such rejection and spread some apricot jam on his homemade bread. From his recliner a sadness beyond words enveloped him and took him into one of his strange fantasies that served to blunt the emotional pain. He imagined baking and selling John's weightloss bread; the more you eat the more weight you lose. This one was such a comforting fantasy that he got off the Barcalounger recliner and cut another slice and poured a glass of milk.
As he visualized people lining up to buy his weightloss bread at four dollars per loaf the fantasy became a hallucination from which he never returned.
The whole night he baked his delicious weightloss bread. On his computer he composed a label and printed up a hundred copies. Tired but jubulant when the son rose he went about the city selling his bread.
Lo and behold, no person in his right mind believed the outlandish claim of weightloss, but the bread was so delicious that the daily demand became greater than he could fulfill. The little homespun enterprise evolved into a small bakery and was soon the talk of the town. Though people didn't believe that eating John's bread would make them lose weight it played a trick on the mind that let them enjoy a good, tasty wholesome bread without dieter's guilt. National morning shows took it up as a human interest story and John's picture was everywhere.
When his children found out they began to call him. John wondered who they were.